Dr. Lori Dickes, a GSS Senior Advisor, published the following study in Sustainability is an international, cross-disciplinary, scholarly, peer-reviewed and open access journal of environmental, cultural, economic, and social sustainability of human beings. The report discusses the impact of agritourism as an emerging facet of the modern tourism landscape by marrying the rustic allure of farming with the thriving tourism industry and its promises of a myriad of socio-economic boons for farmers, localities, and tourists alike. Dr. Dickes explores how there remains a conspicuous knowledge gap regarding the determinants of a prosperous agritourism enterprise and how a comprehensive understanding of these factors is crucial not just for maximizing profitability for the individual operators, but also for shaping the broader agritourism developmental strategies and reinforcing the support infrastructure for farmers. This paper embarks on an exploratory journey, leveraging a large-scale survey across farms and ranches in the U.S., to demystify the variables governing the financial success of agritourism ventures.
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